Nicotine Pouches and Snus in Austria: What does the law say?

The legal regulations surrounding nicotine pouches and snus vary considerably around the world. In Austria, these products are subject to specific legal regulations that affect both distribution and use. This article highlights the most important aspects that consumers and retailers in Austria should be aware of.

1. Snus:

The term snus is often used synonymously with tobacco-free nicotine pouches. Nevertheless, it is important to distinguish between the two, as snus containing tobacco is banned in Austria, as in most EU countries. This is based on an EU-wide regulation that prohibits the sale of oral tobacco (with the exception of Sweden). The ban particularly affects products intended for chewing or oral use that contain tobacco. However, import and private use are not illegal as long as the amount is for personal use.

Snus is banned in Austria, as in most EU countries. This is due to an EU-wide regulation that prohibits the sale of oral tobacco (with the exception of Sweden). The ban particularly affects products intended for chewing or oral use that contain tobacco. However, import and private use are not illegal as long as the amount is for personal use.

2. Nicotine Pouches:

Unlike snus, nicotine pouches do not contain tobacco, but pure nicotine combined with other ingredients such as plant fibers. Nicotine pouches are therefore a popular alternative to snus with tobacco. Many users choose these products, especially if they buy snus in Austria or prefer nicotine pouches as a tobacco-free option. Due to the lack of tobacco content, they are not subject to the EU-wide snus ban . Nevertheless, retailers must ensure that the products meet the requirements in terms of ingredients, labeling and packaging.

3. Age restriction and sale

The sale of nicotine pouches is only permitted to persons aged 18 and over. Strict controls on compliance with the age restriction are mandatory, both in brick-and-mortar stores and online. Violations can lead to significant penalties. Online retailers must ensure that effective age verification systems are used.

4. Advertising and Marketing

Advertising for nicotine products is heavily regulated in Austria. According to the Tobacco and Non-Smoker Protection Act, advertising for tobacco products, electronic cigarettes and related products is largely restricted. This regulation also extends to nicotine pouches. In particular, misleading advertising or advertising aimed at children and young people is strictly prohibited.

5. Import and Customs

There are no strict restrictions on the private import of nicotine pouches as long as the products are intended for personal use. However, for commercial imports, strict requirements must be met, particularly with regard to product labelling and safety.

Conclusion

While snus is largely banned in Austria, nicotine pouches are permitted under certain conditions. Consumers should inform themselves about the legal requirements before purchasing. Retailers are obliged to comply with all legal regulations in order to avoid legal consequences. A precise knowledge of the legal situation is therefore essential, both for users and for suppliers of nicotine products.